The ENYCE Clothing Company (pronounced eh-NEE-chay) has remained committed to developing men’s sportswear that is well priced, well made and carefully distributed worldwide (United States, Canada and Europe) in specialty and department stores.

Over time, ENYCE, like much of the urban clothing sector, had become passé to many of its current and potential consumers. The brand had been marketing to the same consumers since 1996, and these consumers have naturally grown older, their tastes matured. ENYCE needed a rebranding in order to break out from the clutter of the urban clothing category.

Working intimately with ENYCE, we repositioned the brand, improved the overall campaign concepts, and expanded the online presence.

Immediately after the rebrand launched, Sean “Diddy” Combs (of Sean John), a leader in the urban clothing sector, purchased the ENYCE brand from Liz Claiborne.