Spike TV, the leading broadcaster in entertainment for men, was looking for a high impact marketing solution to match the film property they were promoting.  Always on the hunt for exciting projects, Raised Media was pleased to take on Spike’s initiative in conjunction with Warner Brother’s summer blockbuster Terminator Salvation.

We knew that marketing for a beloved series with such a distinct character would require great attention to detail. We created a Flash overlay that would immediately immerse the user in the world of Terminator Salvation, via an animated takeover of the Spike home page (and subsequently, the user’s computer) by Skynet, the artificial intelligence responsible for the Terminator technology. Incorporating audio and visuals from the movie into an animation and background skins for the Spike HP and the UFC subsection of Spike.com, we achieved a high level of excitement and anticipation of the (then) upcoming summer release.

Spike and Warner Brothers were very pleased with the quality of work and the quick turnaround for this project.