Discovery Communications is the world’s number one non-fiction media company, reaching more than 1.5 billion cumulative subscribers in over 170 countries, and has terrific vision for rechanneling and distributing their media.

Our task was to develop a game concept for a new mini-series, Project Earth, a show that presents cutting-edge experiments by eight renowned scientists in the fight to solve global warming. Our game’s focus was to develop a way to sustain viewership beyond the show, create an ad strategy, and present the rich scientific content in an entertaining manner.

This was our first project for Discovery, and it was immediately the most highly played game on the network’s website, remaining so for six weeks. Thousands of users still consistently return to the site to play the game and compete with one another. Discovery refers to this project as a massive success and we really enjoyed working with them.