HarperCollins looked to Raised for a new and ultimately very successful iteration of an online viral campaign called “A Snowy Adventure” featuring the dynamic duo Po (a hippo) and Bits (a rabbit).   This time around, HarperCollins was looking to raise the bar, and Raised delivered.

Unlike the first iteration of “A Snowy Adventure,” this version became more than just a fun animated adventure. The user can now be a part of the animation itself.  Raised allowed the user to either choose a default head or upload their own photo into the animation, which leads to a stunning book carousel.  The book carousel displays HarperCollins books and lets users put books into a wish list to send to friends and family along with a personal message.